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Typography
Typography shapes the voice & personality of our brand.
Here, we explore how our chosen fonts & styles ensure our message is consistently impactful & true to our identity across all platforms.
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Alternate Fonts
If our preferred font is unavailable
Brand Colors
Colors reflect unique chapters of our brand story.
Our color palette is a crucial part of our brand's identity—it's how we stand out and speak to you without saying a word. Let's walk through our choice of colors and show you how they're an essential piece of our consistent, professional look across every platform we're on.
Primary Colors
HEX #B90B07
RGB (185, 11, 7)
HEX #E40001
RGB (228, 0, 1)
HEX #313131
RGB (49, 49, 49)
Additional Palettes
HEX #FEECEB
RGB (254, 236, 235)
HEX #8F0000
RGB (143, 0, 0)
HEX #520000
RGB (82, 0, 0)
HEX #3B0302
RGB (59, 3, 2)
Logos
Here, you're free to explore, download, & familiarize yourself with our logos
If you've got the green light to use our logo, we'd appreciate it if you stick to the files provided and follow our guidelines. No need to go off-script or get overly creative here.
On the topic of permissions, please hold off on using our logo unless you've got our go-ahead.
Primary Logo
Icon
Seal
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